No doubt this week Cheerios is being talked about more than any other cereal. Not for its wholesome, multigrain flavor, but rather for the type of family it included in its most recent commercial. Take a gander.
What did you think? This simple commercial has caused enough major backlash and racist commentary to disable comments on YouTube. And its all over the inclusion of an interracial couple and their biracial child. This flies in the face of all those who believe we live in a post-racial America. If a simple commercial sparks such baseline outrage it proves that there is much greater work to be done in dialog and relationship between races.
Personally, in my family’s life, these are our friends, our neighbors, and our community. In my home, this is my child. This is our life and we watched the commercial with relief and happiness. Thank you Cheerios.